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How important is design to the consumer?

Design has never been more important to the success of a business. Consumer awareness of good design is at an all-time high, thanks to companies like Apple, Starbucks and Dyson, who make design a top priority.

The most successful companies know there are compelling reasons to prioritise design to improve the odds of success. Good design creates meaningful first impressions, helps you differentiate yourself from your competitors, can solve problems and boosts brand awareness.

Often when consumers are faced with a decision between things with similar features or benefits, they go with the one that they either recognize or that has a more pleasing design. Human beings have an attractiveness bias; we perceive beautiful things as being better, regardless of whether they actually are better. All else being equal, we prefer beautiful things, and we believe these will function better.

Create valuable, sustainable customer relationships by building your brand’s visual identity on the foundation of emotional connection. There’s no better way to secure consumer 
loyalty than by connecting you through your shared values, and a great design is the most effective way to illustrate them.

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