Packaging matters greatly to how your brand is perceived. Given the nature of people being visual creatures, we are drawn to engaging and stimulating visual content. With so much of our purchasing decisions still being made in-store and around a third of that decision-making being based solely on packaging, it’s crucial that your product stands out against the competition while reflecting the personality of the company.
Aside from the general attractiveness of packaging it is most important that people get the information about the product in a quick and simple way. Customers desire authenticity and to have confidence that the product is exactly what they’re getting from the information conveyed on the packaging – so messaging and presentation is key.
Every company or brand, big or small, should have a well considered visual identity. It is integral that a brand identity remains consistent with its colours, typefaces, logos, positioning, sizing and spacing. Put simply, this is what makes a brand.
Any brand worth their salt will have a strong and defined set of rules by which they present themselves. This is not to say that they have to be restrictive and stifling to creativity or impact but a foundation on which to build engaging content true to the brand.
If your visual content appears inconsistent, poorly considered or lacking in focus then your target audience may perceive your brand to be unprofessional compared to your competition. We’re here to help.
A brochure is an ideal medium to promote your products or service offering. Traditional printed collateral can offer tangible, quality and long-lasting marketing material for your business. One of the advantages of a brochure is that they can contain a large amount of information available at a glance with none of the scrolling and loading required for on-screen content of the same volume.
Though being a physical item, a brochure offers a great amount of flexibility. You can choose your desired size, shape and number of pages. Due to their size, people will be more likely to hold onto a glossy company brochure than a flyer, which appears more disposable or digital file which can be easily lost or forgotten.
A photograph isn’t finished the at moment it’s taken, there’s so much more a photo or image can be. Whether you need your images to be more clear and vibrant; for colours, contrasts or textures to be enhanced or even for branding to be added, product manufacture errors corrected or a total change of background – we are here to help get the best results from your imagery.
Even the very best professional photography taken in fantastic, well-considered lighting will require some level of re-touching to get the very best out of the subject. If your product has picked up minor imperfections such as dust, a scratch or blemish or two then these can be carefully removed.
If you have a lot of information to convey, you’ll need to overcome the challenge of grabbing and maintaining the attention of your audience. Infographics are an ideal way of simplifying the complex and making content immersive and stimulating.
An effective infographic is arranged in a visually appealing way to avoid it being overlooked, and can be presented in many different forms such as; charts, tables, spider diagrams and graphics to make it easier to understand and absorb. Using engaging visuals, minimal text and eye-catching imagery, it creates a powerful tool to communicate information clearly as it goes beyond merely ‘telling’ people what your brand, products or services are – it ‘shows’ them.
How important is design to the consumer?
Design has never been more important to the success of a business. Consumer awareness of good design is at an all-time high, thanks to companies like Apple, Starbucks and Dyson, who make design a top priority.
The most successful companies know there are compelling reasons to prioritise design to improve the odds of success. Good design creates meaningful first impressions, helps you differentiate yourself from your competitors, can solve problems and boosts brand awareness.
Often when consumers are faced with a decision between things with similar features or benefits, they go with the one that they either recognize or that has a more pleasing design. Human beings have an attractiveness bias; we perceive beautiful things as being better, regardless of whether they actually are better. All else being equal, we prefer beautiful things, and we believe these will function better.
Create valuable, sustainable customer relationships by building your brand’s visual identity on the foundation of emotional connection. There’s no better way to secure consumer loyalty than by connecting you through your shared values, and a great design is the most effective way to illustrate them.More about Our Studio