According to TIME, the average attention span for humans is only eight seconds. That’s how much time you have to catch and maintain consumers’ attention. Though when it comes to online marketing, that time can be cut even shorter.

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What are Infographics?

With the amount of information flowing through the internet each day, a visually effective method of advertisement is needed to compete for attention. Knowing this information, we use infographics for immediate impact to draw in viewers and generate potential clients and sales.

An infographic is a combination of information and graphics typically shown as a diagram or illustration. Information is arranged in a visually appealing way to avoid it being overlooked, being presented in many different forms such as; charts, tables, spider diagrams and graphics to make it easier to understand and absorb. Using engaging visuals, minimal text and eye-catching imagery, it creates a powerful tool to communicate information clearly as it goes beyond merely ‘telling’ people what your brand, products or services are – it ‘shows’ them.

How Infographics Can Help Your Business

A marriage between text and graphics

On their own, text and graphics are both useful yet imperfect methods of communication. Written language relies heavily on the reader’s ability to process the information provided, and although graphics may be easier for the reader to comprehend, they are less effective when portraying more complicated concepts. Combining the two together and creating an infographic allows you to take advantage of the strengths from both methods and diminish the weaknesses, catering for each type of reader.

The benefits of using infographics over text

Infographics are a key element to help digest complex information and give a quick overview of complicated topics, as it is proven that visual aids significantly enhance learning and make it easier to commit things to memory. 90% of information that gets presented to the brain is information we gather through our sense of sight. Our brains are able to process images 60,000 times faster than text. It is estimated that 65% of people are visual learners and infographics are 30 times more likely to be read than text, concluding that appealing to a person’s visual intrigue is one of the best ways to garner their attention.

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    One of the greatest benefits of an infographic is that it is easily amendable. The simplicity of an infographic makes them more understandable for users globally, as points and features are easily shown through pictures and imagery instead of text. This eliminates language barriers allowing the graphic to be absorbed worldwide.

    We suggest using an infographic to show the benefits of your product, or to show why and how your product is more innovative than another alternative on the market. Marketing your product this way can help increase communications of data, increase engagement on social media and increase website traffic, which then leads to an increase in sales.

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