Product Videos

In the technological world that we live in, consumers often look for the solutions to their problems on the internet. As a result, the digital retail environment has accelerated in recent years making it even more competitive.

Did you know that online video will account for more than 82% of all consumer internet traffic by 2022? You definitely don’t want to be missing out!

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Product videos are a great addition to your product media mix

They contribute to differentiating your brand and really making it stand out against competitors. It is an opportunity to leave a lasting impression.

Why should consumers choose your product over your competitors?

In order to stand strong against competition within the ecommerce space, adapting to accommodate the changing behaviour of your target market always proves advantageous. This includes keeping track on the types of media that they are most influenced by.

Video is a powerful tool that can deliver a meaningful message in the matter of minutes. The demand for video continues to increase, especially in the ecommerce space.

How Product Videos can prompt customers into purchasing products

Potential customers are unable to see and feel the product first-hand until after the purchase. Including a product video on your ecommerce listing can ultimately address any uncertainty that an end consumer may have about the product. A product image offers the end-consumer a good indication into what they are buying, but a video validates their confidence in their choice of product.

Why you should consider adding product videos into your product media.

Did you know, our brains naturally engage with storytelling? That is why video works! Consumers find video much easier to process. HubSpot research identified that 78% of people watch online videos every week and 55% watch them daily. There is no better way to build a relationship with your audience than through video!

Product Videos contribute to differentiating your brand and really making it stand out against competitors. It is an opportunity to leave a lasting impression.

Where product videos can be used.

Product videos do not have to remain just on an ecommerce listing, they can be repurposed into other areas of your marketing strategy. For example, they can be a great addition to a social media content strategy, or they can be integrated into email campaigns.

Not only can a product video improve customer experience, it can also increase conversions.

Once customer uncertainty has been addressed at the pre-purchase stage, customers are more likely to have an overall higher rate of customer satisfaction. This means, less products being returned, less call time to customer service agents. What a money saver right? Product video is an investment that reaps rewards in the long-term.

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    Create Awareness, Educate, Inform and Engage consumers

    Since customers are unable to see the product for themselves first-hand when shopping online, they are more likely to do their research before committing to purchasing a product. Which is why the aim is to retain the customers interest as much as possible while they are visiting the ecommerce page.

    Product Videos offer the viewer a deeper level of understanding about the product, how it works and how it can fit into their everyday life. During video production, capturing a product through multiple camera angles can give the consumer a clearer view of the product which can contribute to their final purchasing decision. Communicating the unique features of your product has never been easier.

    Work with us

    We have been producing videos for products for over 25 years, so you can trust we really do know what we’re talking about! The product videos that we produce are a mixture of creativity and intelligence. We ensure that your brand is shown in the best way possible and is consistent with your brands identity

    You can be involved with the project as much as you would like. All we would need from you, is your vision, and we will work with you to achieve it.

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