Testimonial Videos

Testimonial videos are not just for promoting a product or service. Often, they can be used as internal business communications or to show areas of your business that you are particularly proud off. For example, your corporate culture – a testimonial video of previous employee’s may attract some additional talent to want to join your business.

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What is a Testimonial Video?

A video testimonial will give the end viewer a clear insight into what to expect from your product or service. Ultimately the purpose of a testimonial video to share honest reviews of your product, service or even your corporate culture.

Why should I create a Testimonial Video?

Consumers are spoilt for choice when it comes down to choosing a product or services. They have become wise to traditional marketing, instead they now look for reassurance that the product or service being offered is legitimate. That is why customer testimonials have become such a valuable asset to a business.

Customer testimonials drive conversion, by answering your customers questions.

One of the main barriers with written testimonials is that the human element can get lost. Video content is also much easier for the end-viewer to process rather than text. It is great personable content!

People trust honest opinions from regular people.

The power of a testimonial video is not to be underestimated, since they can trigger an emotional connection with the end-viewer. Once you are able to tap into the end-viewers emotions, the message being communicated it is more likely to be stored in their mind and play a vital part in their decision making. Although the aim of this type of video is to be as authentic as possible, it must be carefully planned and executed effectively in order to leave impact on the viewer.

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    The process

    Our creative team will take the time to gain an in depth understanding of your brand and will work closely with you to turn your vision into a reality. Testimonial videos work best when scripted, let us do the hard work for you with our script-to-screen service. All that we will be needing from you is your vision and the key points that you are looking to cover. Collaboratively we will make sure that we can achieve what you are looking for.

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