Brand Strategy, Branding, Content Creation, Content Strategy, Graphic Design, Photography, Repositioning, Storyboarding, Video Production
The Challenge
Tasked with creating a strategy and producing content that would span across multiple retailers, Bosch wanted to increase conversion of their KFN Series 4 French Door Fridge Freezer. A fresh new approach was required, something to break away from the norm of what everyone else was doing and become the brand that leads the way.
The Solution
We created a content toolkit of 42 assets from a single shoot. Redesigning their ecommerce content look and feel to align closer to the brands public identity, we produced a customised set, a presenter led video with multiple cut downs for social usage, image carousels for ecommerce sites along with multiple banners. The results and feedback from Bosch was that it was a fantastic approach and the maximising of outputs allows their various retailers a higher degree of flexibility in usage. Their retailers such as John Lewis and AO.com amongst others were quick to upload the content and get it live!
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