Issey Miyake

Issey Miyake Branding

Services

Branding, Content Creation, Packaging, Photography

The Challenge

A striking visual photography campaign was required, enhancing the already large following Issey Miyake commands. Powerful imagery which sets Issey Miyake apart was key, along with highlighting the ergonomic bottle design and portraying a sense of passion, elegance and style through photography.

The Solution

The use of harsh, high contrast lighting set against a concrete backdrop was used to create a dramatic, eye-catching visualisation not seen before from previous Issey Miyake work. The aim of which was to echo the architectural nature of the current design whilst progressing its aesthetic strength. We evoked a feeling of strength and excitement through the combination of imagery, lighting and set design.

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