RKW hired us to create a new brand identity, packaging guidelines, and content suite for their men's grooming product line. Our task was to highlight its differentiator and stand out from competitors.
The Solution
We researched competitors and found the gaps in the male grooming market. That we then leveraged to give the products a USP. We developed a new product series name and aesthetic that appealed to the target audience, packaging design, video and photography.
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