We created a comprehensive 360-marketing campaign, blending playful messaging of connectivity, family, and togetherness with character art and product highlights. The campaign included over 300 static and motion assets, covering brand activation in the on-sale spaces of retailers such as AO, Currys, Argos, and Very. Our solution featured a competition, assets for social platforms, POS artwork, stickers, strut cards, an official launch party event, and a community outreach fundraiser.
