Hoover

Hoover Content Toolkits

Services

Amazon Content, Content Creation, Copywriting, Graphic Design, Photography, Strategy, Storyboarding, Video Production

The Challenge

Hoover came to us needing to drive maximum conversion with their ecommerce creative. The challenge was to bridge the gap between the consumer desire for lifestyle content and the product benefits. With Hoover's ethos of 'zero distance to consumer'; our challenge was to reimagine UK content activation with light humour, absolute aspiration and a roll out that best maximised cost efficiencies.

The Solution

The formation, development and delivery of content toolkits. We produced a full on-location house shoot executing not just product video content but a content suite of asset for the campaign. Supported with feature videos, lifestyle photography and annotated carousels, the supplied assets pushed the creative into new realms with playfulness and aspiration to guide consumers to conversion.

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