SBC
Skin Care Editorial
Services
Editorial, Photography
The Challenge
With an ethos rooted in minimal packaging and marketing through word of mouth, SBC wanted to launch a high-end beauty meets fashion PR campaign that still appealed to the practical, effective and affordable market. The brief; a suite of lifestyle images to increase brand awareness, inspired by the ‘fountain of youth’ meets ‘love your skin’.
The Solution
To reach as many touchpoints and demographics across the SBA marketplace, the creative maximised on the revitalised and refreshed focus of the brand with nods to natural yet enhanced-well being through styling and storytelling. A content suite with great longevity and use across ecommerce and social, the brand saw an impressive uplift in conversion during seasonal campaigns.
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