Filson
Fashion Shoot
Services
Content Creation, Photography, Social Media, Video Production
The Challenge
The brief was to create a cool, yet rugged campaign for editorial and ecomm to market Filson's Double Mackinaw Coat. The challenge was to create a collection of high-end editorial images whilst communicating the practicality of the item.
The Solution
We stayed true to the brand look and feel but pushed the creative a little harder to appeal to their target audience of young fashion forward men. After research and insight work, we decided on a multi-location outdoor shoot to covey the key elements of the brand and product.We shot and produced a suit of visual assets, video and graphic design.
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