Tower Smart Start

Tower Smart Start Pan Range


Video Production

The Challenge

When the opportunity arose for RKW to bring their latest housewares technology to the market, rivalling the market-leader; we jumped at the chance to create the product videos for wide reaching ecommerce. With a brief to move away from ordinary lifestyle into inspired, innovative and clever cooking, our challenge was to create content that felt fresh, digestible and packed full with feature.

The Solution

Inspired by working kitchens and home-cheffing, moving away from a lifestyle setting allowed the SmartStart pan features to hero. Employing large portions of animation as explainers or to explore hidden technologies, the team worked with macro prob lenses to create fun, paced and dynamic moves to weave hunger-inducing shots into great functionality.

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