Black + Decker

Product Redesign


Amazon Content, Content Creation, Copywriting, Graphic Design, Packaging, Photography

The Challenge

To visually refresh the vast Black & Decker SDA range within a fast-moving market. Beginning as a project to undertake the redevelopment and design of their standards guidelines which grew into a full redesign to achieve their growth objectives.

The Solution

The assets we produced spanned multi-media use across ecommerce carousels on partner retailer platforms and to use on the gift box artworks. Setting the precedent for the UK look and feel of the brand, the project launched Black+Decker to mass market, increasing brand awareness, solidifying the brand ethos and enhancing the core message.

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