New Balance

Content Tool Kit


Content Creation, Photography, Video Production

The Challenge

The creative team set out to produce a branded campaign suite of assets based on product exploration with a view to excite and engage consumers. Evoking the correct emotional and aesthetical feel was a key desire throughout the creative process and prevalent within the final deliverables of the project. A consistent dossier of content which would have traction within the market and drive exposure towards the brand adjoined the desired outcomes.

The Solution

From conception to delivery, the creative team covered all bases throughout this branded product campaign. Conceptualising ideas based on research and formulating them into concrete assets which would exist through video, photography, graphic design, and the utilisation of considered Ai. The project evolved naturally and was nurtured by the team to ensure a true representation of the brand was prevalent throughout.

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