Haier

Brand Repositioning

Services

Brand Strategy, Brand Storytelling, Content Strategy, Creative Strategy, Repositioning

The Challenge

Haier needed insights to understand why they weren't achieving their brand goals. There was a need for a reposition and new visual direction. They tasked us to future-proof their brand in a difficult market. Our goal was to understand the specific issues causing concern, formulate effective solutions, and implement a comprehensive plan for positive change.

The Solution

To start, we evaluated the historical performance and current positioning. With a solid research foundation, we identified necessary improvements, supported by evidence, market research and competitor analysis. We implemented a visual treatment with cohesive copy and graphic design for consumer-facing, relatable, and understandable communication.

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