Hoover Ltd

Aftercare Maintenance Video


Content Creation, Content Strategy, Video Production

The Challenge

A true household name synonymous with not only floorcare products but an abundance of home appliances too, Hoover briefed We Believe with the task of minimising the FAQ aftercare section of the service website. With the goal of reducing unnecessary maintenance and troubleshooting call outs, the curated content needed to provide the information loaded onto the aftercare sections of the website in an engaging, digestible and consumer-friendly way.

The Solution

With an arsenal of product, technology and components to cover, we produced a content suite of videos that were suitable for generic use across a vast range of SKUs, helping to reduce costs not only through production but to provide longevity of use. By using a presenter, the video style enhances the digestible nature dynamically hand-holding the consumer through the FAQs.

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