Challenged to reimagine Pifco's floorcare packaging, our team were excited to get in to a full rework across imagery, design and artworking. Taking a solid but simple exisiting design, the challenge was to inject lifestyle imagery, clear features and a nod to the fun and playfullness of the brand.
The Solution
To combine the needs of the client with a push into a new style of artwork packaging, the team married a bold branded colour conceptual design with clear and simple messaging to help the brand stand out on shelf. Replicable across the entire range with efficiencies across shooting and artworking, the result was a fun box that had an opening flap to reveal a lifesyle image. Playful tone, simple delivery and strongly positioned - achieved!
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